Technology - Simplified

About us

Auto Tricks Pvt. Ltd., established in January 2012 by the Founder Director cum Inventor, Mr. Yuvaraja P

Auto Tricks is a Research & Development Company in the field of Automotive Vertical. We are located in Chennai, The Detroit of India.

The current Scenario in Automobile Industry is, only the Top End Model Vehicles are loaded with Additional Safety and Comfort features. Whereas the mass segment is long being neglected for technology updates.

Auto Tricks Innovated a world’s first & Safest Add-on Braking Technology in the name of SENSIBLE BRAKING SYSTEM (SBS™) which is designed to serve all type of vehicles with the safety & Comfort Level, Integrated with Conventional Braking System.

Technology – Made in India
Technology - Simplified
Technology to all
Technology at an affordable cost

To position the company globally as the pioneers of this technology innovation.
To enter the OEM segment in India by Aug-2015.
To complete 100 k installations by year 2015-16.
Revenue growth of INR 1 billion by 2020
Add 2 more products to the portfolio by 2017

Awards and Recognitions
1. SBS™ Installed and working in INDIAN ARMY Vehicle, Kalimpong, West Bengal and in use from 2013 onwards.

2. SBS™ Installed and working in 2 buses of Institute of Road Transport and Metropolitan Transport Corporation, Government of Tamil Nadu since year 2011.

3. SBS™ tested and certified by Institution of Engineers, Karnataka State Centre.

4. SBS™ Installed and working in Mine Vehicle at Neyveli Lignite Corporation (NLC)

5. SBS™ Got selected among 450 participants in i3 expo - 2013, Coimbatore which was conducted by PSG group, Coimbatore.  SBS won the merit cash award one in Top Ten.

6. Auto Tricks ™ got TECHNOLOGY EXCELLENCE AWARD, by INDIAN TECHNOLOGY CONGRESS, 2014 from Former Prime Minister of INDIA Shri. H.D. Deve Gowda at Bangalore on 21st August 2014.