Auto Tricks Private Limited Logo
Auto Tricks Private Limited Logo

Auto Tricks Private Limited

Infinite Thoughts

About us

Auto Tricks Private Limited is one of the leading Automotive Research and Development based in Chennai, India.

Auto Tricks developed a world class innovative product Sensible Braking System (Patent sealed), using the latest and most advanced technologies to satisfy the diverse need of customers worldwide.

SBS will be a game changer in automotive industry by adding more safety to the braking systems, no matter which terrain you are driving your vehicle, no matter you drive an Automatic / Auto Manual or Manual transmission which is fitted with ABS or Non-ABS vehicles.

SBS can be installed / retrofitted in both old and new vehicles from 3 wheelers to Multi – Axle Vehicles.

Our Vision

  • Technology simplified
  • Technology Made in India
  • Technology to all

Our Mission

  • To position the company globally as pioneers in Innovation of latest technologies
  • To Provide Safety to all segment Vehicles
  • To Provide More comfort level to all Segment Vehicles



Tested and Certified by International Center for Automotive Technology (ICAT) Manesar, Haryana in the year 2015

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Tested and Certified by Automotive Research Association of India (ARAI), Pune, Maharastra in the year 2017

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TECHNOLOGY EXCELLENCE AWARD, by ITC, 2014 from Former Prime Minister of INDIA Shri. H.D. Deve Gowda

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Trials and Testimonials


SBS Installed and working in INDIAN ARMY Vehicle, Kalimpong, West Bengal and in use from 2013 onwards.

SBS Installed and working in 2 buses of Institute of Road Transport and Metropolitan Transport Corporation, Government of Tamil Nadu since year 2011.

SBS tested and certified by Institution of Engineers, Karnataka State Centre.

SBS Installed and working in Mine Vehicle at Neyveli Lignite Corporation (NLC)

SBS Got selected among 450 participants in i3 expo - 2013, Coimbatore which was conducted by PSG group, Coimbatore. SBS won the merit cash award one in Top Ten.

Auto Tricks got TECHNOLOGY EXCELLENCE AWARD, by INDIAN TECHNOLOGY CONGRESS, 2014 from Former Prime Minister of INDIA Shri. H.D. Deve Gowda at Bangalore on 21st August 2014.