Auto Tricks Private Limited is one of the leading Automotive Research and Development company based in Chennai, India.
The company has developed a world-class and innovative product the Sensible Braking System (SBS) a patended technology designed using the latest and most advanced engineering principles to meet the diverse needs of customers worldwide.
SBS is positioned to be a game-changer in the automotive industry by significantly enhancing braking safety. Regardless of terrain, vehicle type, or transmission whether Automatic, Automated Manual Transmission (AMT) or Manual and whether equipped with ABS or non-ABS, SBS adds an additional, reliable layer of safety to vehicle braking.
SBS can be installed or retrofitted on both old and new vehicles, ranging from three-wheelers to multi-axle commercial vehicles, offering unmatched flexibility and broad applicability across vehicle segment.
Technology simplified
Technology Made in India
Technology to all
To position the company globally as pioneers in Innovation of latest technologies
To Provide Safety to all segment Vehicles
To Provide more comfort level to all Segment Vehicles
Tested and Certified by Automotive Research Association of India (ARAI), Pune, Maharastra in year 2017
Tested and Certified by International Center for Automotive Technology (ICAT) Manesar, Haryana in the year 2015
AUTOMOTIVE INDUSTRY STANDARD-169 Guidelines on Provisions for Adapted Vehicles 2022
TECHNOLOGY EXCELLENCE AWARD, by ITC, 2014 from Former Prime Minister of India Shri.H.D.Deve Gowda 2014
Indian Army - All Commands:
SBS has been installed and operational in Indian Army vehicles across all major commands since 2013. The system continues to undergo evaluation within various formations, and the Indian Army has recently awarded a direct order for 250 SBS kits, further validating its effectiveness and safety impact.
Government of Tamil Nadu - Transport Sector:
SBS has been installed in two buses operated by the Institute of Road Transport (IRT) and the Metropolitan Transport Corporation (MTC), and has been functioning successfully since 2011.
Tested & Certified by IEI:
SBS has been tested and certified by Institute of Engineers (India), Karnataka State centre, confirming its engineering integrity and performance.
Neyveli Lignite Corporation (NLC):
SBS has been installed and its operational in mine vehicles at NLC, demonstrating reliability in heavy-duty and high-risk applications.
i3 Expo - 2013 (PSG Group, Coimbatore):
Selected from among 450 participants, SBS secured a place in the Top 10 and received a Merit Cash Award at the i3 Expo 2013 conducted by the PSG Group.
Auto Tricks received the Technology Excellence Award from the Indian Technology Congress in 2014. The award was presented by the former Prime Minister of India, Shri H.D. Deve Gowda, at the Indian Technology Congress held in Bangalore on 21st August 2014.
Border Security Force (BSF), New Delhi
ASC Centre & College, Bangalore, Ministry of Defence.
Police Driving & Maintainance School (KSP), Karnataka
Motor Transport Wing - Kerala State Police, Kerala.
Neyveli Lignite Corp. (NLC), Tamil Nadu.
Institute Of Road Transport (IRT), Chennai.
Metropolitan Transport Corp. (MTC), Chennai.